|
|
|
|
Target Advertising By Maren L. Hickton
Many independent restaurateurs do not advertise as consistently as
they should with a marketing plan and suitable budget in place.
Unlike the chains that set aside a reasonable percentage of their
annual net profits to adequately produce a strategic advertising plan,
smaller operations tend to advertise impulsively and only as extra
funds are available. The problem with this 'seat-of-the-pants'
marketing approach leaves owners unable to pinpoint specific results
with the general feeling that advertising is a waste of money.
The following tips may be helpful in formulating an effective plan:
Click here to go to the article page.
|
|
ogo_300.jpg)