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Running Your Business:
The Why, What and How of WOW
By Richard K. Hendrie

We want WOW. When we find it we run in droves to indulge in its magnificent, silky perfection and spend a premium for the privilege. We don’t believe we’ll get it, because so much of our commercial relationships are rife with lies, disappointments and broken promises. But, that doesn’t stop us from wishing. Oh, the allure of WOW.

The full version of this article is now available on Restaurant Report's membership site RunningRestaurants.com.

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