Restaurant Report

Free Newsletter - Subscribe Today

Restaurant Management
Restaurant Marketing
Restaurant Service
Restaurant Operations
Restaurant Accounting & Finance
Restaurant PR
Restaurant Design
Chef Talk
Online Store
Buyer's Guide
E-mail Newsletter
Advertising Info
About Us
Our Sister Site:

Follow Restaurant Report on Twitter

Restaurant Report on Facebook

Overcome By Ambiance!
By John Hendrie

M any in my generation (the boomers) had our sense of the dining experience shattered by the military. It was "Hurry up and wait", the clang and clash of trays, and a product, which was the best money could buy and the easiest to reduce to taste deprivation. So, we are not the ones who will necessarily race to a new movie premier amidst the crowd, stand in line for hours for the grand opening of anything, or practice patience at a restaurant. We seek good value for our money, a comfortable dining setting, suitable attention to our needs, and respect for our patronage. Enter the amorphous ambiance, further defined as atmosphere, décor, service, mood, which should define, certainly enhance, the remarkable restaurant experience we all seek.

The full version of this article is now available on Restaurant Report's membership site

Click here to go to the article page.

Copyright © 1997-2018 Restaurant Report LLC. All rights reserved.