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Running Your Business:
Innovation - How To Rekindle The Spirit Of Hospitality
By John Hendrie & Susan Swanson

O ur recurrent lament says it all - no time, no energy, no resources, no interest. We might as well turn off the lights, lock the doors and head to the hills. For many the spirit has been dashed. Every once in a while, usually prompted by some song or quick memory flash, we think back to our early years in the trade, full of vigor, excitement, plans for the future, bustling with ideas, applying concepts, hungry for knowledge, seeking wisdom and guidance - don't hold me back, I am alive and full of vinegar with fire in the belly. Then, the realities set in - the politics, the money managers, the daily swamp of alligators, the slow pace of change, lack of decisive leadership - our professional ethos was challenged, and we became morose, chained to our desks, managed by e-mail, the numbers, afloat, confused and lonely in the swirling landscape of Hospitality.



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