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Running Your Business:
It's The People Stupid!
By Jeffrey Summers

Imagine the best dining experience you ever had in your life, where you were the guest. Now imagine that kind of experience happening in your restaurant. Does it seem realistic to think it can happen in your place? Could you do even better? The answer to the latter is no, even if the answer to the former is yes. Why no? Because you cannot execute a better service experience for your guests if you have never experienced it yourself. Now try to imagine the best service experience any of your 16 to 24 year old staff has been a part of. Getting the picture? Scary huh? "Oh, but we train great service," you brag. If the operation that gave you your best experience opened next door to you, would you be scared? Why? And what's this got to do with managing employees? The answer is...everything!



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