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Running Your Business: Restaurant Marketing By Aaron Allen
Restaurant marketing is both an art and a science that is shrouded in mystery for far too many restaurant owners. Unfortunately, many advertising sales people don't want you to know what's really working. They want you to think that the television spots your competitor is running with them will be the answer to all of yours sales-building challenges. Not so. This brief report seeks to outline some of the restaurant marketing techniques and principles that are working in successful restaurants around the country.
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