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Running Your Business:
How Reliable Is Your Brand?
By John Hendrie

Reputations are easily made, and often lost just as quickly. This is ever so apparent in the Age of Information, where we all are bombarded by the minute and caught in that data web, you know, that "enfant terrible", known as the Internet.

We all have different definitions of what a Brand represents. It might be Value, Price, a sense of feeling, touch or panache. It still boils down to reliability...

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