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Making Customer Connections
Technology offers the tools to reach customers more effectively
By Scott Shaw

Every restaurant operator dreams of a full house bustling with valuable repeat customers. Making that dream a reality is easier today than ever before, thanks to a wide variety of technology tools.

The same marketing trends at work in other industries are being adopted by restaurants. As the price of basic technologies continues to fall, technology is becoming more affordable and accessible to even stand-alone restaurants and small chains. Technology is critical to restaurant marketing as traditional media becomes more fragmented.

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