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Running Your Business:
The Business of Diversity
By Christopher Vrountas and Stephen Coppolo

Business in America needs simple, effective and productive strategies to promote a healthy diversity in the workplace. Poor or half-hearted practices along these lines will fail to promote diversity specifically and will create a counterproductive malaise among workers if not an active animus against the goal of diversity generally. The result: an increased risk of litigation and liability and a significant lost opportunity for companies seeking an edge in these ever more competitive times. Diversity promotes untapped talent, fosters good morale and a productive work environment, and minimizes the risk of costly litigation and potential liability. In short, diversity is good for business, and business needs a plan to achieve it in a fair and efficient manner.



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